CallSource, US Marketing Intelligence Services Provider Selects NICE's Interaction Analytics to Increase Clients' Sales and Marketing Effectiveness
NICE Interaction Analytics to Help CallSource's Clients Improve Customer Retention and Loyalty and Telesales Techniques
RA'ANANA, Israel, June 4/PRNewswire-FirstCall/ -- NICE Systems (NASDAQ: NICE), a leading global provider of advanced
solutions that enable organizations to extract Insight from Interactions to
drive performance, today announced that CallSource, a US based leading
provider of call tracking, performance evaluation, and training services,
selected NICE's Interaction Analytics solution, which is part of NICE
SmartCenter, to help them enhance their clients sales and marketing
effectiveness, capture additional sales opportunities, improve customer
service, and increase customer retention rates.
CallSource serves the automotive, multi-family housing, publishing and
advertising markets, plus thousands of businesses across diverse industries,
and manages more than eight million phone leads each month for hundreds of
thousands of advertisers. Interaction Analytics from NICE will enable
CallSource to perform a mass-analysis of its clients' customer call content,
as well as automatic call categorization, trending, and root cause analysis.
The NICE solution will categorize recorded customer interactions
according to different criteria, a specific advertising campaign, or analysis
type - such as 'customer satisfaction levels' or occupancy and tenant
retention, for the multi-family housing industry. Next, trends will be mapped
graphically to reveal whether there was an increase or decrease in call type
or in satisfaction levels. Finally, root-cause analysis reports will be
generated to provide CallSource's business analysts with an understanding of
what went wrong, or right, and why.
This approach will enable CallSource to automatically identify their
clients' key business issues, prioritize them, and ultimately provide
comprehensive, reliable recommendations to the required corrective action.
Jerry Feldman, CallSource's CEO, commented, "We selected NICE's
Interaction Analytics solution over the competition because it was the best
solution to meet our business requirements. It is the most comprehensive and
flexible solution that we evaluated, uniquely enabling us to make changes in
the system, on-the-fly, based on the different and changing needs of our
varied customer base."
"We are happy to have been selected by CallSource to help them
proactively identify trends, anticipate opportunities, and adjust processes
to meet business objectives," said Barak Eilam, NICE's President of
Interaction Analytics. "With NICE's Interaction Analytics business solution
CallSource will be able to offer value-added services to their clients, by
making data-based analyses of customer dynamics for improved business
results."
About CallSource
Based in Westlake Village, Calif., privately-held CallSource has provided
online call tracking, recording and performance management solutions for a
wide range of industries including multifamily, automotive, media,
advertising and financial services since 1994. Tracking nearly 500,000
advertisements and eight million phone calls every month, CallSource offers
innovative products, performance analysis services and expert skill and
compliance training to help improve an organization's marketing and
call-handling effectiveness.
About NICE Systems
NICE Systems (NASDAQ: NICE) is the leading provider of Insight from
Interactions solutions and value-added services, powered by the convergence
of advanced analytics of unstructured multimedia content and transactional
data - from telephony, web, email, radio, video, and other data sources.
NICE's solutions address the needs of the enterprise and security markets,
enabling organizations to operate in an insightful and proactive manner, and
take immediate action to improve business and operational performance and
ensure safety and security. NICE has over 24,000 customers in more than 135
countries, including over 85 of the Fortune 100 companies. More information
is available at http://www.nice.com.
Trademark Note: 360degrees View, Alpha, ACTIMIZE, Actimize
logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink,
Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha
Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction
Capture Unit, Insight from Interactions, Investigator, Last Message Replay,
Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus,
NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE
SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse
Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision
ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile,
NiceVision Net, NiceVision NVSAT, NiceVision Pro, Performix, Playback
Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet,
TotalView, Universe, Wordnet are trademarks and/or registered trademarks of
NICE Systems Ltd. All other trademarks are the property of their respective
owners.
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
statements are based on the current expectations of the management of NICE
Systems Ltd. (the Company) only, and are subject to a number of risk factors
and uncertainties, including but not limited to changes in technology and
market requirements, decline in demand for the Company's products, inability
to timely develop and introduce new technologies, products and applications,
difficulties or delays in absorbing and integrating acquired operations,
products, technologies and personnel, loss of market share, pressure on
pricing resulting from competition, and inability to maintain certain
marketing and distribution arrangements, which could cause the actual results
or performance of the Company to differ materially from those described
therein. We undertake no obligation to update these forward-looking
statements. For a more detailed description of the risk factors and
uncertainties affecting the company, refer to the Company's reports filed
from time to time with the Securities and Exchange Commission.
Corporate Media:
Galit Belkind,
NICE Systems,
galit.belkind@nice.com ,
+1-877-245-7448;
Investors:
Daphna Golden,
NICE Systems,
ir@nice.com ,
+1-877-245-7449.
Source: Nice Systems Ltd.
Corporate Media: Galit Belkind, NICE Systems, galit.belkind@nice.com , +1-877-245-7448; Investors: Daphna Golden, NICE Systems, ir@nice.com , +1-877-245-7449.
2008-06-04 07:04:17 0376919 PRNEWSWIRE